I post metadata, thats a title and a description for each of the pages on your homepage. This is what you see if you search on Google. Since it's the first thing you see of information about your website, it's a good idea to make this text as descriptive and catchy as possible.
I submit a sitemap/sitemap of your homepage, on Google and Bing webmastertools.
A sitemap/sitemap is an overview of all the pages of your website, and it is entered for Google and Bing to know about them and list them.
Next, I ask Google and Bing to index the pages of your home page.
Google may not display all the pages on your site and some will be temporarily removed. It can have many causes, such as being little visited, violating Google guidelines, lacking necessary meta data, little content, etc.
There is no reason to panic if any of the pages are not displayed. However, what you can do to get Google to list your pages is to constantly make small changes to the website. Then Google “pinges” again and reminds that the page exists and is ready to be re-listed.
I am putting a tracking code from Bing webmastertools and Google webmastertools on your homepage.
GoogleWebmaster Tools is the primary mechanism for Google to communicate with webmasters and help notify you of problems with your website
When they find something, the webmaster receives an email about what should be corrected.
I build your website as user-friendly as possible so visitors can quickly find what they are looking for.
That is, I build the main menu so that the content of the site comes out clearly. Furthermore, when the visitor scrolls down the page, the most important points must be presented and encourage the visitor to click on the button or box to get more information.
Contact information is also important to find quickly without having to look around. I usually put it in the footer of the website, so Google can easily find it.
If you have a Facebook, Twitter or Instagram page, I will link to and from these.
I put share buttons that are clearly visible so that it is easy to share the page with others on social media. Furthermore, I post Facebook and tags, ie information and image that becomes visible on Facebook when someone shares your website.
I optimize the images on your website so they aren't bigger or heavier than they should be. It reduces the time it takes to upload a page in the search engine. Large images take longer, which is why it is important to try to reduce them as much as possible. A page that loads late causes you to lose visitors, as no one has the time or desire to sit around waiting for it to finish loading.
There is much more that can be done to optimize a website. You can pay someone to optimize it for you, but how necessary it is, opinions are divided. My attitude is that the best thing you can do is to simply have a lot and relevant content on the website. More content means more words and search terms for which the page can be found, which in turn leads to more visitors.
An active website is always higher at Google than a static page that is never developed further.